Campari

This project explores campaign design and brand activation within the premium drinks sector, focusing on creating a cohesive visual system for use across hospitality environments.

Working as part of a wider creative team, the brief centred on developing a series of print and point-of-sale materials that could live seamlessly across bars, events, and retail settings. The approach combines bold typography with striking cocktail photography, creating a clear and recognisable visual language rooted in the brand’s iconic aesthetic.

Particular attention was given to layout, hierarchy, and consistency - ensuring each touchpoint, from menus to display stands, works both independently and as part of a unified campaign system. The design balances clarity with impact, allowing key messaging and product information to remain highly visible within busy environments.

The result is a flexible campaign toolkit designed to enhance brand presence in real-world settings, supporting both customer engagement and commercial visibility.