About

A London-trained, Oxford-based brand designer specialising in brand identity, graphic design, and creative direction for luxury hospitality, lifestyle, and innovation-led businesses.

Working with clients in Oxford, London, and internationally, delivering brand identity and design solutions across sectors.

With over a decade of experience across leading design studios and independent practice, the work focuses on developing clear, concept-led brand identities that combine strategic thinking with refined creative execution. Each project begins with a deep understanding of context, from audience and positioning through to visual language and tone of voice.

The scope of work includes brand identity design, naming, art direction, and digital design, delivering cohesive systems that translate seamlessly across print, digital, and physical environments. Experience spans luxury hospitality and lifestyle brands, alongside work with innovation-led and research-driven companies seeking clarity, credibility, and a more considered visual presence.

The approach is grounded in research, collaboration, and clarity, shaping brands that not only look distinctive but communicate with precision, build trust, and support long-term growth.