Supply.91

Supply.91 is a London-based barbershop and grooming brand built on craftsmanship, community, and quiet confidence. As the business expanded beyond its physical spaces, the challenge was to evolve the brand into a cohesive, premium identity that could support future product lines.

The approach focused on restraint and material honesty. A refined visual system was developed, centred around a bespoke botanical mark, warm, earthy tones, and confident, understated typography. The identity balances heritage with a contemporary sensibility, creating a brand that feels both established and progressive.

Applied across interiors, signage, packaging, and digital, the system brings consistency and clarity to every touchpoint -positioning Supply.91 as a considered, design-led brand within the grooming space.